About IMS Makeup School

Shaping the Future of
Beauty Professionals

At IMS Makeup School, we transform passion into profession through world-class beauty education, practical training, and globally relevant techniques that prepare artists for success.

2,500+

Students Trained

80%

Industry Placement

10+

Strategic Partnerships

Professional Makeup Training

Professional Training

Expert techniques & industry standards

Student Community

Community

Creative Expression

Creativity

Professional Beauty Training

Industry focused education designed to build practical skills.

Global Learning Community

A diverse network of local and international beauty learners.

Creative Excellence

Developing innovative and competitive beauty professionals.

Mission, Vision & Values

The principles that guide our journey and shape the future of beauty education

Our Mission

At IMS, our mission is to provide high quality, practical, and career focused beauty education that empowers aspiring professionals to succeed both locally and globally.

International StandardsPractical LearningCareer Focused

Our Mission

At IMS, our mission is to provide high quality, practical, and career focused beauty education that empowers aspiring professionals to succeed both locally and globally.

Highlights:

  • International Standard Training
  • Practical Learning Experience
  • Career Development

Our Vision

To become Africa's leading beauty education institution, setting international standards and building globally competitive beauty professionals.

Global StandardsInnovationExcellence

Our Vision

To become Africa's leading beauty education institution, setting international standards and building globally competitive beauty professionals.

Highlights:

  • Global Standards
  • Innovation
  • Excellence

Our Goals

Build globally competitive beauty professionals and set international beauty education standards.

ExcellenceEmpowermentIntegrity

Our Goals

  • Build globally competitive beauty professionals
  • Set international beauty education standards
  • Strengthen Ethiopia's beauty industry
  • Support entrepreneurship and job creation
  • Expand local and global collaborations
  • Increase professional excellence and visibility in Africa

Our Strategic Partnerships

We collaborate with leading institutions and industry professionals to maintain excellence and innovation in beauty education.

Kelela Clinic – Dr. Gelila

Healthcare Partner

Professional skincare education

California Training Institute (CTI)

Education Partner

Business and digital marketing support

Mekbib Photography

Media Partner

Professional portfolio and photography training

Liya Gole & IMS Team

Industry Expert

Advanced artistry and practical expertise

Our Learning Approach

IMS combines education, practical experience, and professional support to create complete beauty professionals.

  • Professional makeup kits and learning tools
  • Hands on practical training
  • Real client experience
  • Business and personal branding skills
  • Industry mentorship

Beyond Training

IMS supports students beyond the classroom by providing:

  • Access to a fully equipped beauty studio
  • Professional products and beauty tools
  • Career guidance and referrals
  • Business mentorship and support
  • Freelance and entrepreneurship development

Message from
Our CEO

Discover the vision, passion, and dedication behind International Makeup School

CEO - Vision & Leadership

Vision & Leadership

At IMS, our vision goes beyond teaching beauty techniques. We are committed to building confident, skilled, and globally competitive professionals who can lead, innovate, and shape the future of the beauty industry.

CEO

Liya Gole

Founder & Chief Executive Officer

International Makeup School

Our Story

From humble beginnings to industry leadership, discover the journey that shaped IMS into Ethiopia's premier makeup education institution.

2018

Founded IMS Makeup School

Founded IMS Makeup School with a vision to redefine beauty education in Ethiopia.

2019

First Graduates

Graduated the first batch of beauty professionals.

2020

Digital Education

Introduced digital beauty education for wider access.

2021

Industry Collaborations

Expanded industry collaborations and recognition.

2022

Specialized Programs

Introduced specialized beauty programs.

2023

International Presence

Strengthened international presence through global masterclasses.

2024

Continued Growth

Continued growth through innovation and professional development.

Ready to be part of our story?

Meet Our Team

Our passionate instructors bring years of industry experience and a commitment to nurturing the next generation of makeup artists.

Wengelawit 'Liya Gole'
Founder

Wengelawit 'Liya Gole'

Founder & Lead Educator

Visionary leader dedicated to building confident, skilled, and globally competitive beauty professionals.

Specialties:

Advanced ArtistryCreative DirectionEducation
Founder & CEO
Lead Educator
Industry Innovator
IMS Training Team
Expert Team

IMS Training Team

Professional Beauty Instructors

Experienced instructors bringing real-world beauty expertise and industry knowledge to every lesson.

Specialties:

Professional TrainingPractical SkillsIndustry Standards
Certified Instructors
Industry Professionals
Mentorship
Partner Experts
Specialists

Partner Experts

Industry Specialists

Industry specialists collaborating to provide comprehensive beauty education and professional development.

Specialties:

SkincarePhotographyBusiness
Strategic Partners
Specialized Training
Industry Leaders

Learn from the Best

Our instructors are not just teachers—they're industry professionals who continue to work in the field, bringing real-world experience and current trends to every lesson.

Start Your Professional
Beauty Journey

Join a growing community of artists transforming the beauty industry through skill, creativity, and innovation.

Questions? We're here to help!

info@imsmakeupschool.com+251 911 234 567Addis Ababa, Ethiopia